Most newsletter advice focuses on frequency and consistency. But none of that matters if your subject lines don’t get the open. These prompts cover every part of the email workflow.

Subject Line Prompts

Subject Line Generator
Write 10 email subject line options for a newsletter about [EMAIL TOPIC]. Mix the following formats: - Question (2 options) - Number / list (2 options) - Curiosity gap / cliffhanger (2 options) - Direct benefit (2 options) - Contrarian / surprising angle (2 options) Constraints: - Under 50 characters each - No emoji unless I specify - Avoid spam trigger words like "free," "guaranteed," "click here" - Audience: [your subscriber description]
Preview Text Pairs
For each of these email subject lines, write a matching preview text (the line after the subject line in the inbox): [PASTE YOUR SUBJECT LINES] Each preview text should: - Extend or complement the subject line (not repeat it) - Add curiosity or a benefit that increases open likelihood - Be under 90 characters - Feel cohesive with the subject line tone

Newsletter Body Prompts

Newsletter Introduction
Write the opening 2-3 paragraphs for a newsletter issue about [TOPIC]. The opening should: - Start with something immediate — a story, a question, a recent observation — not a greeting - Smoothly introduce the main topic within the first 2 sentences - Feel like a message from a real person, not a company My newsletter's voice: [describe — e.g., like a smart friend who curates the interesting stuff / direct and practical / warm and encouraging] Reader relationship: [new subscribers / longtime readers / mixed]
Content Section
Write a newsletter section covering [TOPIC/POINT]. Format: - Short header (4-6 words, bold) - 120-180 words of body text - Optional: 1 pull quote or callout Tone: [match your newsletter's existing tone] Link placeholder: mention that readers can [read more / see the full list / watch the video] with a [LINK] placeholder
Curated Roundup Section
Write a "What I'm Reading / Watching / Using" section for a newsletter in the [NICHE] space. Create 3 entries in this format: - **[Title of piece/tool]** — [1-2 sentence description that explains why it's worth the reader's time, not just what it is] Make the descriptions feel like personal recommendations, not press release summaries. Be specific about who will find each one useful.

Welcome Sequence Prompts

Welcome Email (Email 1)
Write the first email in a welcome sequence for new subscribers to my newsletter about [NEWSLETTER TOPIC]. This email should: - Be sent immediately after subscribing - Deliver on the lead magnet promise: [what you promised them, or "nothing specific — just general welcome"] - Set expectations for what the newsletter covers and how often it publishes - End with one question to reply to (this helps deliverability and engagement) - Avoid overwhelming the subscriber with too much information Length: 200-300 words Tone: [warm and personal / professional / conversational]
Welcome Sequence Outline
Design a 5-email welcome sequence for new subscribers to my newsletter about [TOPIC]. For each email, provide: - Subject line - Send timing (e.g., Day 0, Day 2, Day 5...) - Core purpose of the email - 1-sentence description of the content - The single CTA for that email My newsletter's goal: [what you want subscribers to ultimately do — buy, engage, refer, etc.]

Re-engagement Prompts

Re-engagement Email
Write a re-engagement email for subscribers who haven't opened in 60+ days. The email should: - Acknowledge their absence without being guilt-trippy - Remind them of the value they're missing in a specific, non-generic way - Give them a clear choice: stay in (with a link) or unsubscribe gracefully (with a link) - Be short — under 150 words - Have an honest, slightly self-deprecating tone Newsletter about: [your topic]

Quick Formatting Tips

When using any newsletter prompt, add one of these qualifiers to improve output:

  • “Write this for someone reading on their phone during a commute” → forces concision
  • “Avoid bullet points — write in paragraphs” → produces more personal-feeling copy
  • “Include one moment of vulnerability or honest opinion” → breaks up otherwise sterile AI output